Google’s Android Phones Challenge Apple iPhone For Smartphone Market Share

At a media forum on Thursday July 8, 2010 at the Allen & Co’s Sun Valley conference, Google executives Larry Page and Sergey Brin informed Journalists that Steve Jobs was re-writing Android’s history to align with Apple’s interests. They argued that contrary to Steve Jobs claims Google had been working on Android long before the iPhone was launched in 2007.

According to Mr. Page: “We had been working on Android for a very long time, with the notion of producing phones that are internet enabled and have good browsers and all that because that did not exist in the market place. I think that the characterization of us as entering after the iPhone was introduced is not really reasonable. ” Google co-founder Larry Page opined that that Mr. Jobs claim that Google went into the phone business in order to challenge Apple iPhone was false.

However, a review of smartphone history will show that Google acquired Android in 2005 and began making phone prototypes soon afterward. Informed sources say the model of the Android phones that Mr. Jobs saw at that time looked more like the Blackberry. This suggests that Google’s initial idea may not have been to make phones that look like the iPhone.
Now the question most industry watchers are asking is if Google had been working on an Android powered phone why they did wait until September 2008 a year after the iPhone was launched to introduce the G1 phone? In addition, the facts suggest that it was because of tensions over Google’s entry into the phone business that may contributed to the exit of Mr. Eric Schmidt from the Apple board. Analysts believe that Google may have been working on an android powered phone before the iPhone was introduced but the iPhone seemed to have given them better insights as to how to perfect their own smartphone. This is especially true given the resemblance of the Nexus one to the iPhone.

A further confirmation of Google’s motive for launching the Android phones could be gleaned from comments they made at the Google I/O conference held last May. At the event, Google explained that they introduced Android to consumers so that Apple would not acquire enormous influence that could become draconian.

In addition, the facts seem to suggest that Google went into the phone business following the realization that future of computing would be in portable devices like phones and tablet computers. As a result, they went into the phone business with the goal of dominating web search on that platform just like they had done on the desktop. This notion is supported by Eric Schmidt, CEO of Google in published comments he made in an interview with the UK Guardian newspaper on June 25th 2010. In that interview Mr. Schmidt suggested that he wants Android to be the Windows of Mobile.

Also in that same interview Mr. Schmidt made critical comments about Microsoft Windows and said: “You have to ask how on earth Windows Phone – which will have a paid-for licence – is ever going to attract any handset makers, but it must be loudest for developers considering whether the shrinking, forwards-incompatible pool of Windows Mobile phones is really worth bothering with”.

In contrast, Apple appears to have gone into the phone business as a re-positioning strategy and with a goal to make huge revenue from the sale of the smart phone hardware itself. Also with the advent of the smart phones, Apple realized that there was a huge potential in the area of mobile Advertising. This was why they sought to acquire Admob. While Apple was negotiating to buy Admob which is a mobile Advertising company Google quickly stepped in and acquired Admob. As a result Apple went ahead to acquire Quatro wireless which is Admob’s biggest competitor. In reaction to Google’s acquisition of Admob Apple has re-written the rules of its mobile Advertising platform called the iAd therefore shutting out Admob, which had been acquired by Google.

As the smart phone war rages on Bloomberg, news reports that Apple has sold more than 50 million iPhones since its introduction. According to Apple CEO, Steve Jobs the latest version, iPhone 4 has sold more than 3 million units since its June 24, 2010 debut. Analysts believe iPhones account for nearly 35 percent of Apples $42. 9 billion revenue. Also, the iPhone has over 200, 000 applications with over 5 billion downloads till date.

The rapid growth of applications on Apple’s ecosystem could be traced to the initial incentive the company offered to developers. For example at the beginning, in order to encourage Applications that will run on the iPhone, Apple made an indirect investment by virtue of a $100 million venture-capital fund set up by Kleiner Perkins Caufield & Byers. Today Apple has paid over one billion dollars to developers since inception.

Apple’s success has spurred other players in the smartphone market like HP, LG, RIM, Google, Palm, Nokia, and Microsoft to develop mobile stores where customers with mobile platforms can pay and download applications.

Just like Apple, Google has been, achieving success with its Android powered smartphones as sales have continued to rise dramatically. A confirmation of Android’s growth could be gleaned from the positive comments made by Google’s Senior VP of Product Management, Jonathan Rosenberg in July 2010. According to Mr. Rosenberg there are 160, 000 Android-based devices being activated daily. He stated that Android search grew by 300 percent in the first half of 2010, with strong growth expected to continue in the second half.

Mr. Rosenberg added that overall revenue jumped by 24 percent year-on-year and profit increased by 19 percent, as well. Informed reports show that as at May 2010, there were 50, 000 Android Apps but today they are over 70, 000 and by the end of the year they should reach 100, 000. In addition, Google has tried to encourage developers of applications for the Android operating system through a contest. Also according to data made available by Andro Lib, Android users have downloaded more than one billion application till date.

Interestingly, another measure of the success of Google Android phone could be seen from positive figures posted by HTC the Taiwanese smartphone manufacturer in the second quarter of 2010. The company in July 2010 announced that its net income rose by 33 percent for the second quarter, and total revenue was 58 percent more than last years figures. According to the Wall Street Journal for the second quarter of 2010, HTC made a profit of $268 million.

The rise in the profit of HTC is a reflection of the success of Google because analysts believe that it is Android phones that are driving the company’s growth. The wide acceptance HTC’s Google Android powered phones like Evo 4G, the Droid Incredible, the Google Nexus One, and T-Mobile-My Touch 3 are helping to position HTC as a leading smartphone manufacturer.

A pointer to the rapid growth of Google’s Android could be discerned from the fact that Comscore reported on July 8 2010 that Google’s Android platform grew by 44 percent from February to May. According Comscore in the three three-month time frame from December to February, Android had a mean market share of about 9 percent of smartphone’s in the United States. However, in the following three-month time frame, from March to May, Android market share grew to about 13 percent.

Remarkably inspite of the increase in Android’s market share Comscore report showed that as at July, 2010 that RIM was number one with 41. 7 percent share of U. S. smartphone subscribers, followed by Apple with 24.4 percent share. Microsoft was 3rd with a 13.2 percent share; Google’s Android was 4th with 13 percent and Palm was 5th with 4.8 percent market share. Market analysts say a review of the totality of the Market will tend to suggest that Android is growing at a rate that will see it outpace all its competitors.

The Google -Apple face off in the smart phone market is turning out to be like Apple -Microsoft war of the 80’s and 90’s. In the Apple-Microsoft war of the 90’s Microsoft gained competitive advantage over Apple because while Microsoft was forming partnerships with PC vendors, Apple kept its operating system closed for use in only its own computer systems. In that kind of arrangement Microsoft Windows soared in market share while Apple stagnated.

In the present case Google’s Android platform is growing rapidly because it is free so many handset manufacturers are showing a preference for it. Also and is available on multiple-carriers like AT&T, Sprint, Verizon and T-Mobile. However, the Apple iPhone Os runs only on a single device -the Apple iPhone and on one carrier ATT. Experts believe if this trend continues it that may lead to slow growth for the iPhone in future.

Industry sources say, it may only be fair to make comparisons between Apple iPhone and other smartphones running on Android on an individual basis to determine how well each one stacks up against the iPhone. Experts believe that collectively the smartphones running on Android may eventually have more market share than the Apple iPhone smartphone which is a single device, but individually none of the Android phones would likely outsell the iPhone which is regarded as the fastest selling smart phone in history.

A pointer to what the future of the smartphone market will look like is contained in recent report published by IDC, a Market intelligence company. According to IDC’s analysis by 2013 Symbian will be number one mobile OS worldwide, while Android will be the No. 2. IDC predicts that Android may likely achieve the fastest growth of any mobile operating system ever.

How Will the Battle of Apple V Android Affect Mobile Marketing?

Android is devouring market share at an alarmingly rapid pace on its way to the top of the mobile OS world, but, if you’re at all interested in mobile trends, you probably already knew that. But while Android continues to conquer, what you may not realize is how significantly this trend could affect what have become common practices among advertisers and businesses that want to take advantage of the new media frontier. As Android’s growth outpaces Apple’s, even after the release of the iPhone 4 just months ago, the once commonplace question for brands getting started with mobile marketing-native app, or mobile website?-no longer seems fitting for the state of the mobile market.

Those who built iPhone apps (instead of mobile websites) early on to capitalize on the remarkable growth of the market, are now, when it comes to market share, bound to Apple’s fate as the competition intensifies. To better articulate the problem with building native apps while the mobile market remains fragmented, let me first provide a little background information. The biggest barrier to Apple’s growth at this time, and what is empowering Android to snatch up more of the market, is that the distribution channels for the iPhone are very limited. In the U.S, AT&T isstillthe only wireless carrier that sells the iPhone. After months of rumors of a Verizon iPhone in the works, AT&T remains thesolecarrier to provide service for the iPhone and, therefore, Apple’s only distribution channel. Meanwhile, Android devices are available through any major carrier in the U.S., including Verizon, AT&T, Sprint and T-Mobile, which makes the Android platform available to many more mobile users. That means, despite the wild popularity of the iPhone, unless, and until Apple can work out deals with other major U.S. carriers for distributing the device, iOS will keep bumping into the ceiling when it comes to global market share. And so will advertisers that have hitched their wagon to the iPhone star.

Whether or not Apple takes the steps necessary to recover market share (such as broadening the iPhone’s distribution channels), in the meantime marketers need to start re-evaluating their strategies for moving forward on the mobile web. In the past, a device-centric marketing campaign wasn’t necessarily a bad approach-prior to the rise of the Android operating system, and its adoption by consumers and carriers alike, iPhone owners were the audience worth targeting, whether through mobile advertising or developing a branded app native to the iOS platform.

But businesses that released iPhone apps early on may not have realized how much that choice would limit their exposure in the months and years to come. Today, it has become critical for advertisers to consider market (and audience) segmentation when weighing mobilization options. And in many cases, unless there is some circumstantial reason to consider iPhone owners a more qualified audience, or one with more buying power, it’s hard to make the case for an iPhone app, which will cost more to develop and ultimately reach less than a quarter of all mobile users.

If the current trends are any prediction, the mobile market will remain fragmented, as each platform grows and progresses separately from others. This means, for advertisers and businesses that want to overcome market segmentation and reach mobile users on all platforms, the best option currently available is website mobilization. Though there are some situations where building an app can be advantageous to advertisers, when it comes to today’s mobile market, to make your business accessible to the broadest audience, website mobilization is clearly the best solution. With a mobile web site, marketers, businesses and individuals can work around platform fragmentation problems, and start engaging the broader audience.

The Future of Android Phones

The age of the Android phone is fast dawning… and most of the applications are freely available, finally some decent ammo to wipe the smug smile on the face of his iFriends. Android phones have feature-rich applications that are not included in other mobile phones, and are ready to take on the market. The best part of Android is that you have a number of options with you, and not only some of them. An interesting feature of the Android phones that offer multiple levels of volume for the various functions of the phone.

The system, developed by Google Android, is a manufacturer of mobile phones to help compete with Apple’s iPhone. The Android is seen as strong competition from Apple and so many cell phone companies are able to offer smart phones like the people in the market to your current phone. Upgrade

something more intelligent and competent. What do you need from your phone. It’s a good question to consider when it comes to mobile phone users is for an update. Originally, the sole purpose of owning a mobile phone was. Since the cell phone tour, people began to want to take Photos, text messages, listen to music and Internet access. You can do all this and much more if you choose a smartphone. Now you can play Games on their mobile phone, weather and a series of activities, and make calls. Before selecting one of the Android phones it should be considered what basically you are looking out in a phone.

If you are considering buying a new phone, here are some of the best options to Android phones. Best Android phones are as good as the other Smartphones on the market. The reason is that several mobile phone manufacturers have adopted the Android operating system on their phones. It is possible not noticed, but the fact is that Google’s Android phones are all over the cell phone market. As one of the best phones available with Android, the HTC Hero has made a lot of hype. This entry is made for the price conscious buyer who wants all mobile the perks an Android phone do not pay dollars more. Another option for mobile phones running the Android software is BETouch Acer E400. The company Acer install its own user interface connected to the system and also installed GPS Android, 600 MHz processor and Wi-Fi. A Android phones on the market first is the LG MaxGW620 InTouch. This phone is powererd from Android 2.

It is a business, while Android kicks WIN mobile in the teeth, &, a division of the open mobile advertising if a viable business because it can not expect Google stores Gettig in a search application in all places and from any phone. One of them is the Google marketplace where thousands of applications for mobile running the operating system Android than T-Mobile G1 and the myTouch T-Mobile with Google. Android users are waiting months after the first announcement to receive Pandora Mobile App for Android. In fact, many people complain that there is absolutely no competition for Android phones in the mobile Market. An important aspect of owning a mobile phone is Android Marketplace mobile applications, with thousands of requests to choose. If you are a parent, and are concerned and monitor the activities of your children, to protect cell phones and other sexting Mobi dangers stealth, then parental control software is for you. The launch of Android, the Google mobile operating system in virtually all areas of the market as “beginner is published up to and including the super-power Smartphones. Since Android has increased, has the Google mobile operating system used in virtually all market segments appear, including high beginners and the end Phones. Look at it, the Android phones can now be purchased almost everywhere. As Android, the mobile operating system designed by Google appeared in almost every conceivable niche, from “Rookie” to and including the super-smart phones. The Rough Guide Slick bag Phone reveals the secrets of this operating system back and forth, including models from Motorola, HTC, Samsung and many others. It is only by tradition, Android phone makes Skype instant messaging, voice and video calls worldwide via Skype. I love all the functions of Android, but UMA only tops, especially when I get home, I get off the frequency with which T-Mobile does not penetrate the walls of the building may have.

In addition to technical issues, Google has many areas that prior to any serious threat to address, as a substitute for a weight providing music Android iTunes smartphone battle. However, since the reach of Google Android as a free open-source operating system that reduces the value of acquisitions Palm Goal. I’ve never used an Android phone, and I have heard bad things about it, like Google uses the data for advertising, but I think it’s a step towards a universal platform for open-source smartphone. The idea that Google will experience the same phenomenon in the store request U.S. dollars ridiculous. The iPhone uses a lot of Google applications and search in Google there is no difference in their pursuit of your surfing habits. The only way to compete with Apple continues to reinvent the phone… to come rather than an incorrect version of the iPhone is slightly up in the same family (the Android and it is in essence), Google, that should come with a feature that everyone that enough to leave their iPhone for. Apple basically skimming the high-margin customers with valuable, Blackberry is still very popular in the society (and blackberry sell more servers, the real interest) and Android, will take over the rest of the smartphone market at $49 – remember that Google gets nothing for all sold Android now and Apple earns $200 – $300 for each iPhone sold without iTunes… that’s the difference.

Their phones are feature-rich applications that are not included in other mobile phones with Android, but also applications, the Android to take mobile phones market.