Mobile Advertising – A Smart Strategy For Any Business

Businesses looking to expand their customer base and brand awareness are now seeking out the mobile marketing method. Mobile marketing is essentially doing what’s being done on the web in terms of advertising, except now it’s being done on mobile phones. And why is it so important for businesses to advertise over mobile phones? Well, mobile users are much more abundant than computer users, therefore, it only makes good business sense to tap into such a large global market.

There are plenty of mobile advertising platforms to choose from, and when it comes to marketing to specific phones, the Android phones are a great pick. The Android mobile phones have a large user base, which is only increasing as the days go by. Plus, the Android phones are intuitive devices that allows interaction between the user and the phone’s features in a simplistic manner. This is great because Android users are not just making phone calls, they are playing games, downloading Apps, surfing the web, etc. And businesses can send an advertising campaign to the Android platform and make a nice chunk of change.

The Android mobile phones handle banner ads very well, and this is important for businesses looking to place flashy banners in their ad campaigns. A regular phone or non-smartphone may not display banners properly, and this would result in low click through impressions. So it is imperative that ads display the way they are intended on mobile phones to have maximum success.

In the world of mobile marketing there’s a great amount of opportunity for businesses to take advantage of. There are many sites which are setup to make placing ads across mobile phones as easy as possible. All it takes is a simple signup process, and the campaigns can start. Most people who jump into mobile advertising start with test campaigns just to get more of an understanding of how powerful this can be. But once they see how easy and effective it is, mobile advertising is added as part of the regular marketing strategy.

Again, mobile advertising platforms for smartphones are great for banner ads and ads that are more than just your simple text link. The Android mobile phone as mentioned in the above paragraphs should be targeted. There are many different Android phones out there, and the user base is astronomical in size, so the potential customers a business can have is extremely high.

Cause/Effect Relationship Between Android Development and Mobile Industry

Mobile Industry is experiencing a devastating change phenomenon. A small communicating handset has transformed into a mini computer maintaining its original functionality also. Numerous Companies have integrated the qualities of computer on mobile phones for enhanced functioning. Experience Google’s role in this dynamism.

Google is a supreme power for the past decade in the web industry. It processes billions of search requests every day. However, Google’s dominance is only limited to desktop PC, which is gradually being replaced by the small screen mobile devices. Every year sale of mobile is increasing; currently it is three times more as compared to desktop. The launch of Android OS is Google tactic to expand its infiltration into the speedily growing profitable mobile market.

The Android platform is Google’s outstanding business model. Android technology is an entirely open-source platform. Developers can create mobile applications by using the phone’s core features. Android developers equipped with the tools that allow applications to collect data using a variety of the platform like the Internet or other users.

The Android OS committed to bringing the same experience users have on a desktop personal computer to the mobile phone. Mostly, mobile phones operate in a closed environment where applications permitted by the producer can be allowed to run on devices. However, With Google’s Android, software developers can install any software they develop, quickly. The cost reduction in application development opens a new market segment for software developers.

Google is the owner of multibillion dollar advertising business on the web and planning to shift this to the mobile domain. Smaller display screen is a big challenge to advertising space. In spites of some limitation, mobile devices have opened the new doors of opportunities due to location based adverting. Market can target directly to potential consumers. All Androids mobile devices are connected to the Internet to help achieve location-based advertising services.

In this competitive world, developing space in the market is not an easy task not even for the big boss like Google. There are numbers of barriers for Google before reaching the success point. The main obstacle to Android’s victory is the indolence with which mobile network service providers are adopting Android machine.

The Google’s Android mobile OS have also faced opposition from phone manufacturers for multiple reasons. Some of them feel that operators and users will totally re-customize phone application that makes their own applications useless and destroys their unique identity. Others fear mobile OS without licensing fees could flood new company into the market. This will adversely affect their market share for the existing mobile company.

Opportunities for Android Advertising

The Android platform for mobile phones has recently become one of the top mobile phone operating systems in the world. Android is based on free and open source software so that it can be implemented on many different mobile devices on a variety of networks. This adaptability means much more available clients, which always means good things for advertisers. Android is the second most used mobile platform in the world and every one of those users is a potential customer.

When the Android platform was still in its infancy, it was difficult for businesses to advertise on handheld devices. Thankfully, Google has changed the way we think about mobile advertising and how it is viewed on a cell phone. One of the first ways to advertise on Android, and still one of the most popular, is through mobile format website ads. These ads have been specially designed to be viewed on a mobile browser and work as seamlessly with the page as an ad on a computer browser. These ads can be a great option when partnered with a website which is commonly used on a mobile phone.

In 2009, Google shook up the emerging sector of mobile marketing and brought great new things to Android advertising. One of the most exciting features is the emergence of in-app advertisements. Applications built for mobile devices are one of the most popular sources of information and entertainment for users of the Android operating system. Because of this, it only makes sense to target the app market with advertising.

There are actually multiple types of ads that can appear within an app. Ads can range from links to other apps in the marketplace to Amazon store links to purchase items and everything in between (including Twitter pages!). There are also multi-panel banners which can animate multiple ads together as well as full screen expandable ads which can even include playing a video file – there are lots of options with Android advertising.

It is easy to see that there are many options for a business to successfully market itself on the Android. Internet advertising is time-tested and has now been adapted for the mobile platform. Android advertising has also expanded into the marketplace with a variety of in-app ads that are sure to entice users and create new customer bases.