Boost Your Business Prospects With Custom Android Application Development

As a versatile mobile operating system based on the Linux kernel, Google Android development has been going places since it was first introduced in 2008. It has been primarily designed for touch-screen mobile devices such as smart phones and tablets and is being increasingly used for other high-end Android applications such as televisions, cars, games consoles, digital cameras, watches, and other electronic equipments.

For this reason, custom Android application development services have gained high prominence around the world. Android has proved to be a convenient development platform for mobile devices because of the secure environment that it provides along with the openness and thorough support of Google. Hence, Android is a complete mobile operating system.

Custom Android application development services now covers a vast spectrum of categories such as multimedia, travel, Internet, eCommerce, games and other areas. The market for Android apps is steadily rising because of the increasing popularity of Android smart phones and the ease of use of Android apps.

Since Android is an open-source OS, it is opening up several possibilities for third party developers keen on exploiting the open-source nature of Android and taking Android development a step further. Thus, the prospects for Android development are now potentially infinite as more and more unique Android apps are being created every day. Android comes with a large collection of libraries to extend an application’s potential. The Android Software Development Kit also provides developers several ways of creating unique and interactive apps for Android enthusiasts around the world.

Android takes the possibility of custom development much further than any other mobile OS. Written in Java and C++, Android comes packaged as a group of programs especially for mobile devices. Android offers highly advanced possibilities in the form of features such as:

>> Messaging
>> Web browser
>> Voice based features
>> Multi-touch
>> Multitasking
>> Screen capture
>> Video calling
>> Multiple language support
>> Accessibility
>> Connectivity
>> Bluetooth
>> Tethering
>> Streaming media support
>> Media support
>> External storage
>> Hardware support
>> Java support
>> Handset layouts
>> Storage

These features make Android the most preferable mobile development platform for developers around the world. Custom Android application development therefore has the potential and the ability to expand the frontiers of your business manifold. Android offers you several possibilities ranging from simplifying your business processes to managing your business profitably. As a business person, you can effectively leverage the power and versatility of Android to make the next powerful move in your business. Day-to-day tasks such as advertising your business, attracting new customers and increasing your customer base, making additional sales, and spreading the awareness about your brand become more simplified with the help of custom Android apps.

Today, several companies offer custom Android development services to provide you a scalable and robust Android app. However, it is very essential for the Android developers associated with these companies to be extremely professional and talented in their work. Android development requires a high level of ingenuity and imagination as well. An exposure to several verticals across a cross section of industries is also advantageous. In a nutshell, a technically sound development team is crucial to your Android app success and consequently the success of your own business.

Local Mobile Advertising – Android Phones Vs iPhone and the Winner Is You!

You know the old saying “history repeats itself”? Well I can’t help but marvel at how the cool, hipster kid Apple is once again going to have his butt kicked by an open architecture bully. The only difference 20 years later is that it’s not the Mac that’s going to get stomped, it’s the iPhone and it’s not the PC doing the bullying, it’s Android.

Millenium Media’s most recent ad serving data shows that Android is already landing some good blows (they cite that android ad requests are up 1280% since January, 2010) against the iPhone and it won’t be long (I estimate 12-18 months) till the bully has routed the little fella and sent him home to mommy.

Why This is Important to You

Unlike the Mac vs. PC wars which did little to help you grow your business, the iPhone vs. Android war means more smartphones in the hands of consumers and that means that YOUR business will be the ultimate winner. It’s no secret that mobile marketing, searching and advertising are beginning to drive significant amounts of off-line business volume. This will only continue to grow as more smartphones combine with greater 3G and 4G coverage to deliver the power of mobile to the hands of your customers.

Whether it is consumers viewing your mobile optimized site or your paid advertising, more smartphones = more customers = more profits. IF you have taken the steps necessary to develop an effective mobile presence.

Still sitting on your duff and watching the mobile revolution pass you by? Well, that is NOT going to bring in new customers!

The Mobile Application Development Industry and the Potential Impact of Android

Over the past decade, Google has become the dominant force on the web, processing over one billion search requests per day. However, Google’s web dominance only extends to desktop PCs, which are slowly being replaced by mobile devices, with over 3 times more mobile devices than desktops being sold each year. The Android is Google strategy to extend its reach into the rapidly expanding mobile market.

The open source property of Android is Google’s unique selling point. Google recognised that the mobile experience on the most part is inferior to the desktop experience due to the restrictions placed on mobile application developers. Apple, the manufacturers of the iPhone have been known to refuse to approve third party programs because they replace integrated features of the iPhone. Android is a completely open platform that will allow developers to create applications that call upon the use of any of a handset’s core features. Android also aims to give developers the tools to innovate by allowing applications to combine information from a variety of sources such as the internet or other mobile device users.

The Android operating system aims to bring the experience users enjoy on desktop PCs to the mobile world. Mobile devices operate on a closed system where only applications approved by the manufacturer can be installed on devices. Mobile applications developers are usually forced to obtain code-signing certificates, which cost both time and money. With Android, developers will be able to install any application they develop instantly. The reduction in development costs will open up the market to new developers. Since Android’s success hinges on how third party developers react to the open system, the more developers able to develop for the system, the better for Google.

Google has a 16 billion dollar advertising empire on the web and seeks to transfer this to mobile devices. Although smaller screens pose a challenge to advertising space, mobile devices also offer new opportunities, as due to their mobile nature location based adverting can be used to market nearby services to potential customers. All Android devices will be constantly connected to the web to take advantage of location-based services.

For all the promise of Android, there are several barriers to its success, some of which have already begun to affect its chances of success. The biggest barrier to Android’s success is the sluggishness with which network providers are adopting Android devices. In 2008 when Google launched its first mobile device on T-mobile, it was widely thought that they would quickly enter into partnership with larger mobile network carriers such as Verizon and AT&T. Their failure to do this has resulted in a slow uptake of Android devices by consumers, as T-Mobile is only the fourth largest carrier in the US.

Mobile network providers may also be reluctant to enter into partnership with Google because several applications developed for Android completely circumvent their services resulting in a loss of revenue. The biggest example of this is Google Voice, which allows users to send text messages through their phone’s data plan. This means that there is no need for a Google voice user to have a text-messaging plan with their network since Google Voice offers what is essentially free text messaging.

The Android operating system has also encountered resistance from manufacturers for a number of reasons. Some manufacturers feel that the an open source mobile operating system threatens their own pre-packaged applications as network operators and users will be able to completely re-customise an Android phone, rendering manufacturers’ own applications useless. To compete effectively manufacturers want to be able to differentiate their phones and have a unique identity.

Some manufacturers fear that the emergence of a mobile operating system without any licensing fees could result in an influx of new manufacturers into the market as license fees act as a barrier to entry to new firms. This will result in a loss of market share for the existing firms.

Google’s Android has fulfilled part of the promise it had when it was first unveiled. It has lead to new and innovative applications being developed and allowed more developers to enter the market. However, it is yet to live up to its potential. If it is to succeed Android needs the support of more manufacturers and mobile network providers. In November and December 2009 Verizon and Motorola launched a new phone using Android, which is a step in the right direction. Google has the influence and vision to completely revamp the mobile market and with the help of their hardware partners, they are likely to succeed.