Boosting Sales With Mobile Real Estate Advertising

Mobile marketing is a great complement to your real estate advertising. Virtually everyone carries a cell phone. In fact, it isn’t uncommon for someone to have two active cell phones. Many of those cell phones have Internet access and the ability to install applications.

Cell Market By Country

Cell phone penetration in many countries (meaning, cell phones to population) is often north of 70% and commonly over 100%. 100% and above simply means there are more cell phones in that countries than people. Here is a short list of some recent percentages, according to Wikipedia:

China 67%
United States 96%
Russia 152%
United Kingdom 123%
Montenegro 192%
Japan 84%
South Korea 97%

As you can see from the list above, mobile advertising can be very lucrative. You might be wondering exactly how does this work. The answer to that question will depend on the cell phone’s capabilities. Does it have Internet access? Does it allow app installation? Is it an Android or iPhone? At a minimum, the cell phone should have Internet access. Below are some mediums for deliver ads on Internet enabled phones.

Mobile Ad Market by Platform

According to a 2011 Nielson Mobile Insights marketing report, cell manufacturer marketing broke down this like:

Android OS 50%
Apple iOS 25%
RIM Blackberry OS 15%
Microsoft Windows Mobile 7%
Palm/Web OS 2%
Symbian OS 1%

Android based phones and the iPhone are great platforms for installing applications. Targeting these two platforms alone brings 75% of the market to you. You might be wondering what kind of can I create that will be will want to install? And furthermore, how do I use it for advertising? To answer the first question, creating a blog on your website is a great way to drive interest to your mobile app. If you feed the mobile app with your blog, you won’t even have to worry about creating special content for the mobile apps Having great content on your blog will entice interest and almost ensure installations of your mobile app. Also, it’s best that your mobile app be free.

To answer the second question of how to advertise using the mobile app, simply install ads into the mobile app. Android and iPhone platforms allow using 3rd party ad providers. These ads can be targeted to specific categories and even locations. iPhone also have their on rich media version of ads named iAds. These ads are extremely interactive and integrate well with iPhone apps.

You will need to hire a developer to create these applications for you. However, many developers are now creating both Android and iPhone apps, allowing you to focus on one application company. It’s likely you may spend approximately $750 – $1500 on each app.

Google Mobile Ads

Most Internet enabled cell phones can search the web, commonly using Google. You can purchase mobile ads through Google and maintain them through Google’s website. These ads can also be located targeted. Great for your real estate advertising campaigns.

Android Game Vs iOS Game Development – What Should A Developer Choose?

When it comes to choosing a smart phone, one generally has to choose between mobile devices supporting two main platforms – iOS and Android. The other OS’s have not been included in the calculation as they form a very minuscule part of the equation. So, with the tremendous growth in the mobile gaming industry, upcoming developers are poised with the big question of choosing between iOS and Android game development. Both these platforms have their own pros and cons when it comes to game development. Let us have a look at the differences between these two platforms in this regard.

1. Development

Android takes more time than iOS. One of the prime reasons for this is the testing process. While iOS games have to be tested in a small number of devices (iPhones and iPads), Android games have to be tested in a wide variety of devices and this is very time consuming. Again, after testing, when bugs have been found and fixed, the testing has to be done again for all those devices. As a result, Android game development takes a considerable amount of time as compared to iOS game development.

2. Devices supporting the OS

One has to consider the devices supporting these platforms before making the decision as to which platform to use for game development. If you happen to be in Android game development, you have to think about developing for the myriads of Android devices available in the market. There are many companies manufacturing Android devices and all these devices come with different specifications as regards to the hardware used, the screen size, screen resolution, etc. So when one develops an Android game, he has to ensure that the game works in a multitude of devices.

Apple, on the other hand, produces a limited number of devices, and thus iOS game development is not as complicated, as it has to take into consideration a much lower variety of devices as compared to Android.

3. Revenue generation

A mobile app generates revenue in a number of ways, which includes app purchase, in app purchases, advertising, subscription, etc. It has been found that the App Store (the app distribution platform in iOS) generates more than double the revenue generated by Google Play (the app distribution platform in Android). This is because most of the apps and games available in the App Store are premium and users have to pay to download and use them. However, when it comes to the number of downloads Google Play scores over iOS because of the option of free downloading of apps and games, as well as the humongous number of Android users. This does not mean that there are no premium games available in Google Play; however, they are much less as compared to iOS. Revenue generation in Android apps is mainly due to in app purchases, cost per install, advertisements, and by offering a paid version of the apps with more features.

It totally depends on the developer on how he wants to make money from the game. However, for a quicker return on investment, iOS seems to be the ideal platform for game development.

4. Design

When it comes to games, the more they look real, a more immersive experience they provide. And this is one area where Android excels above iOS. While games in iOS devices look flat and you feel like playing “just another 2D game on a flat surface”, Google’s UI elements provide seams, shadows and edges, which ensure that the game has a more authentic look.

5. Investment

iOS games requires one to use the XCode IDE with the iOS SDK. XCode IDE runs only on MacBooks and to develop an iOS game, one would need to buy a MacBook with a pretty high configuration, which will prove to be a costly affair.

Android games requires one to download Android Studio and begin coding the app. Android Studio is supported by almost all the devices and one does not need to shell out those big bucks as an initial investment.

So, after the analysis, it seems that iOS has a slight edge over Android as a game development platform. However, it all depends on the developer as to which platform to choose. Nowadays, cross-platform development tools are also available which allows for both Android and iOS game development in a single platform.

Know What Is The Real Potential Of Your Business With Android Apps Development

Do you wish to identify the real potential of your business? WHY NOT go for Android App Development, as from the beginning, android application development has encountered a deluge of apps submitted to the Google Play Store. In the recent years, Android apps became one of the most trusted and widely used apps across the globe as multitudes incorporate these applications for their distinctive business needs. The most recent studies and analysis have demonstrated that the interest of the business professionals in Android apps has expanded tremendously for fulfilling their various business needs, thus opening up a new business market. So, aside from the rise in the demand for Android phones, Android app development services has too gained importance. Stats show that today Android applications have covered around 75% of the total market share, thus causing an increase in the demand of android app developer and Android App development company as well to satisfy the growing business needs. IDC predicted an increase of 5% in an Android market share in its report submitted in the year 2013-14. But, even with an iOS applications advancement in the today’s marketplace, the prediction seems to be true. Besides, the business now appears to be great, as it has officially settled its roots in tablets and PDA applications. Android, which is an open source mobile operating system has no or very fewer limitations, which is why developers now switch over the android apps development.

The growing market of Android mobile apps offers an Android App development Company to focus on the native applications development and games in the cellular dimension. Further, Android is an open source platform that allows a dedicated Android app developer to develop his app and market it in the market.

For Entrepreneurship Android application development service is a Boon

Hundreds of application programmers and designers all over the globe have acknowledged Android as a preferable platform due to its open source development environment and free of cost accessibility. Thus, applications created on this platform are too available at low cost for the business professionals.

The application developers take up the help of various advertisers to design and develop the Android apps as well as use the tactical marketing strategy to enhance its outreach and promote the app to reach the maximum number of users. Aside from this, entrepreneurs also play a vital role in making it a platform that offers a number of business & gaming applications to its users, as they are the one who demand various applications from Android app developers for diverse business purposes.

Reasons for using Android App development environment

Each person who sets up a business goes for creating the maximum profits and income with the assistance of a successful marketing strategy that is detailed to draw the maximum audience towards their services. The business visionaries who work consistently round the clock to get positive results can attain them through their business android application. Further, they can run on any platform whether Blackberry, Symbian or even iPhone. Howbeit, there are some other significant reasons for its preference and is mentioned underneath:

I. The principal reason behind the android applications success is their presence on Google play store, which is contemplated as the largest mobile app market in the technology world. Furthermore, Google Play store too faces a large volume of visitors for downloading various apps for different purposes. Thus, is a key reason for Android apps to have noteworthy reach than the other apps.

II. The trouble free environment that Android offers is another reason that makes the custom apps development simple. Consequently, it too offers the quality check functionality before submitting it to the App store for business downloads.

III. The regular updates is an another facility that Google Play Store offers to the downloaders of the app, thus a reason why they are accredited in the marketplace by analysts, marketing professionals, and business owners.

IV. The aforementioned points are some reasons why Android has established itself as the most well-known application development platform. With the help of the Android Software Development Kit (SDK), the dedicated Android app developers can design their apps and even submit them to the Google Play Store. The vast assortment of libraries on Android is the reason these developers can easily develop whatever they feel.

If you are searching for a platform that offers secure, independent and custom applications for your business then Android app development is the best choice to make. Additionally, the business visionaries who have never felt a need to have an application for their business advancement then they should need to reevaluate their choice.