Android Advertising – A New Booming Advertisement Method of Mobile Advertising

These days, usage of mobile phones has become a necessity and a common staple in our lives. With the growing popularity among the consumers, people are using mobile phones for various purposes than just for communication. Mobile phones are used as a source of information, various entertainment opportunities and also for socialising purposes. The new range of Android-based phone has initiated a hot trend among the consumers that has extended the usage far beyond than just regular mobile internet access.

These Android applications are used for task organizing and various other purposes including mobile marketing. With a variety of useful advertising applications, Android mobile advertising applications encourage the users to click and learn more about the product or service. Today, Android is an industry leader in mobile advertising and helps thousands of marketers to reach numerous prospective clients through Android advertising campaigns.

Recently, the Android platform for mobile phones has become a popular mobile phone advertising operating system worldwide. Based on a free and open source software system, Android advertising campaigns can be easily implemented on various mobile devices on a variety of networks connecting numerous users. While the Android platform is still considered to be in its infancy, its success across the world has opened up a new era for its growth while encouraging the marketers to use these applications to advertise on different hand-held devices.

Fortunately, the mobile phone advertising has been supported from different SEO marketing leaders including the Google. Recently, based on consumer feedback and opinions certain reports state that, it is a feasible and fast way to advertise on Android through mobile format website ads. These specially designed ads are particularly for the mobile browsers and work flawlessly just as the advertising ads on a computer browser.

In 2009, new features of Android advertising have been introduced by Google in the sector of mobile marketing. One such exciting feature is the materialization of in-app advertisements involved in mobile marketing method. The specially designed applications are exclusively for the mobile devices and provide all sorts of information and entertainment for users of the Android operating system while advertising the products.

Apart from the simple Android based ads there are various types of multi-panel banners as well. These banners can animate multiple ads together along with full screen expandable ads while including some video files for advertisement. Android advertising offers a number of feasible options for the users. Hence, it is easy for the users to choose any of the advertising options for their business to advertise successfully among the clients.

Android Advertising And Your Business

At home or away, nearly everyone now has a cell phone. It was only a matter of time before advertisers took note of this fact, and developed ways to bring Android advertising to the masses. If your business is not yet harnessing this power, now is the time to get started.

Once of the reasons that some business owners have been hesitant to join in is simply that they did not understand how to launch their own campaign. This problem can easily be solved by using a mobile advertising company. The service that they provide is a simple one. It allows you to set up a campaign, launch it, and then track your progress. All of these factors are vital for success.

The cost for this service will vary. Generally, Android advertising can be purchased in two ways: cost per thousand impressions, or cost per click. It will be up to you to determine which the more affordable option is. This should be done based on the type of campaign you plan to launch. As far as exposure goes, either is a fine option. Both options can be used to quickly spread the word about your products or services.

Most Android advertising is done via text links or banners. Banners are available in several different sizes. Having the ability to track progress will help you determine if you have made the best choice. Many people overlook the power of text. However, when well written, it can be quite powerful. Banners are great too, so long as it grabs the attention of the viewer.

Though you should use a mobile advertising company to produce and launch campaigns, rest assured that the decisions are still in your hands. You will be able to customize and change your advertisements as you wish. This type of company is only in place to help, not dominate. That said, help is there when you need it. They want you to be successful, because if you are not, they are not.

Before launching any advertising campaign, it is important to make sure that your website is ready to receive traffic. After a campaign is active is not the time to go back and make tweaks. The site should be functional and ready for business. Always remember that there is only a small window of time in which to make an impression. Make sure that your homepage is built to impress.

Strengths and Weaknesses of Android Based Applications

The Android world has registered a remarkable development in terms of user base and applications. Some Android application and programming companies have evidently developed crackerjack applications on this platform. As compared to iOS, Android is the most widely used operating system. But many of the concepts are relatively new in this operating system and the developed applications are vulnerable to https defects. Where there is light there is also darkness, so there are many advantages and disadvantages of Android-based applications.

Advantages of Android based Applications

Multitasking: Android based application development is multitasking. So a user can use two or more than two applications at the same time. This makes streaming through the social accounts and listening to songs possible.

Alerts and notifications: There is no way an Android application is going to miss any news update. The reason behind is that notifications fall directly on the home screen. The missed calls are notified by the LED flash.

Open source applications: The Android world is full of lakhs of applications and they are absolutely free. Thousands of games entertainment apps come for free in the Android world.

More smartphones functioning on Android: Big smartphone giants, i.e., HTC, Motorola, Sony Ericsson are using the Android applications. The user can freely use the Android smartphone as per his choice. Whereas, iOS is limited to Apple only.

Simple to use functionalities: The ROM can be easily installed and modified of the Android-based smartphones. Besides the availability of customized ROMs, there are many easy to use functionalities in Android. Moreover, the Android operating systems interface is quite simple as compared to other operating systems.

Widgets: The widgets help in accessing a variety of settings from the home screen. This makes the ergonomics to maneuver the smartphone very strong.

Availability of Google services: Google provides an array of services like Google Reader, Google Drive, Gmail, Docs, which come as a part of the Android operating system. So reading emails, and checking documents become very easy.

Disadvantages

There are also many people who don’t agree with the notion that the Android services are better than iOS.

Uninterrupted Internet Connection is required: The Android applications might be cost effective but they need a continuous and uninterrupted internet connection. A lot of money needs to be spent on costly GPRS packets.

Advertisements: Being on open source platform has some downsides too. Too many ads are posted on the play store that further slows down the pace of this operating system.

Battery Zapper: It is always an Achilles’ heels for Android, a lot of processes running in the background consume a lot of energy. The Android-based smartphones face a lot of criticism for this strength zapping weakness.

Infectious Applications: An opens source operating system invites a lot of attacks. The Android-based applications are notoriously infamous for containing malicious viruses. Some of them to mention are Ground Force, Counter-Strike, etc. Apple iOS is proud that it thoroughly checks the integrity of applications before making them available.

Track Record of Some of the Android Based Applications (Free Applications)

Circle of Six

Circle of Six is made for dealing with unforeseen and unfortunate events. Two quick taps on the phone and your friends mentioned on the application will come running for providing help. The application will send two messages to six of the best buddies of the user. One message will be GPS location and second to get in touch.

WhatsApp (Free Application)

It can be safely said that WhatsApp is the most celebrated messenger application in the cyber world. There is hardly any smartphone user who has not heard about this application. A recent upgrade in this application has brought the concept of encrypted messaging in Android.

Bandcamp (Free Application)

The application Bandcamp is a big music marketplace. It differentiates itself with other music markets with its uber cool instant streaming tool.

Adobe Photoshop Express 2.0 (Free Application)

Poor photos of key family events may kill all the excitement. But Adobe Photoshop rescues all those images and more importantly for free. It has got options to make poor photographs scintillating.

Calorie Counter – MyFitnessPal (Free Application)

Sometimes there is a vantage point between technology and health. Calorie counter keeps a track on all the calories consumed and calories burned. In this way, this Fitness pal helps its user in losing weight.

Writing Challenge (Paid Application)

Now, this application solves the business and personal purposes. Writing for novels, projects and seminars become easy with this application. It suggests ideas when the user writes anything on it.

These were few of the Android-based applications which have won plaudits across the globe. But there are also some flop applications in the android world like The Leading Online Dating Site for Singles & Personals: The Leading Online Dating Site for Singles & Personals: Match.com, Netflix, Skype, etc. These applications suffered from many https defects. The success of an application on this platform depends heavily upon the skills of android application programming and solution company hired for development.